What Coke, Pepsi, Google, Apple and Budweiser Know About Marketing That You Should Know, Too.

There's a secret to marketing that everyone reading this blog should know. It's the key difference between marketing that works and marketing that doesn't.

In the past, marketing was about a one-way street. That is, you figured out what made your product different from the competitors and you had a one-way monologue with your target audience via TV, radio or print.

But today, marketers like Coca-Cola, Pepsi, Google, Starbucks and Apple know that marketing is a two-way dialogue. The advent of the internet fueled this new trend. And it's really taken off in the Web 2.0 world of Facebook, Twitter, MySpace, YouTube and a whole host of other social media tools.

To highlight the key secret to marketing, The 60 Second Marketer team put together a video that can actually read your mind. Think we're kidding? Then check out Marketing Magic on The 60 Second Marketer website. It not only makes a great point about marketing, but also mysteriously reads your mind.

Let us know what you think. Actually, we can read your mind so we already know what you think. Instead, just send us a comment so other people know what's on your mind, too.