Coke Vs. Pepsi: Why Coke is a More Valuable Brand than Pepsi

There's been a lot of talk lately about the value of the Coke brand vs. the value of the Pepsi brand.

There's a terrific article on The 60 Second Marketer about these cola wars. It's called "Coke vs. Pepsi: Why Coke is a more valuable brand than Pepsi" and it outlines why Coke's brand essence knocks the socks off of Pepsi's brand essence.

Check it out, it's worth reading.