Is there a new cola war brewing?
Just the opposite -- in a case of "co-opetition," Pepsi Bottling has agreed to distribute Dr Pepper's Crush Sodas. That may be a pretty smart move. Last year, Fanta's volume decreased 1%, Tropicana Twister's volume decreased 25% (ouch!) and Sunkist's increased 4.2%.
How did Crush perform last year? Their volume jumped up 8.3%. Which makes Pepsi Bottling's decision to distribute Crush Soda a very sweet deal indeed.
Friday, August 22, 2008
Pepsi Bottling to Distribute Dr Pepper's Crush Sodas.
Labels:
Coke vs. Pepsi,
Cola Wars
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