Email Research Highlights Trends

AOL Mail has released its fourth annual survey of email usage habits. It's a good report and one worth checking out.

One trend highlighted in the report is that 24% of email users said they don't even use a salutation when using email -- they just dive into the email messages. Slightly fewer (23%) write "Hi, Bob" and 20% say "Hello, Bob" when they start an email to a co-worker. (This, of course, begs the question -- who is Bob? And why is he getting all these emails?)

In any case, it's a great report and one worth checking out. You can read the full report here: http://www.CrazyForEmail.com. You might also be interested in checking out The 60 Second Marketer's email benchmark report, which can be found by clicking here: Email Benchmark Study.