Why Steve Jobs is both a Genius and a Knucklehead.

Okay, I'm coming clean. First of all, I'm a big fan of most Apple products. And I'm also a fan of Steve Jobs who, by my count, has become a billionaire three separate times in his life (first with Apple, then with Pixar, then with Apple again).

But that doesn't mean that Steve Jobs isn't also a knucklehead. Because only a knucklehead (or an egomaniac) would wrap his entire company's success or failure around one person's personality.

And that person, of course, is Steve Jobs.

Yes, he's a brilliant businessman. Yes, he's a visionary. But no, he's not impervious to getting hit by a bus. And when an entire company's brand is wrapped up in one person, the company's future is riding on an awful lot.

So there you have it. Yes, Steve, you're brilliant. And yes, Steve, you do a great job of promoting Apple. But, c'mon, get off your high horse and start spreading the glory among the other geniuses at Apple. They deserve it. And, quite frankly, so do your shareholders.